Monthly Archives: September 2012

Noisy perfection

I am sitting in the Bodleian Library with Dr Christopher Fletcher, a Fellow of Exeter College, member of the English Faculty and Keeper of Special Collections. On the table between us is a yellowing manuscript of translucent pages inscribed with a neat copperplate script in brown ink. It is the autograph draft manuscript of The […]

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From the heart

“Brand is not a communication issue,” says Olins, “it is an issue of communication plus behaviour plus product.”

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