Monthly Archives: July 2012

The noise of waters

The Thames Water van was on a street nearby. ‘We love water’ suggests these providers of London-based aquatic solutions are making a noble effort to sound friendly and engaging.

Posted in Brand, Business, Copy analysis, Jargon, London, Photography, Plain English, Tone of voice, Writing | Tagged , , , , , , , , , | Comments closed

Back to Midtown

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

Posted in Advertising, Authors, Brand, Business, Copy analysis, History, London, Tone of voice, Writing | Tagged , , , , , , , , , , , , | Comments closed

Ugly truths

It’s not easy writing about global conspiracy on a poster. You have to capture the essence of a worldwide system of corruption in text a passer-by can digest swiftly. This piece – attached to a traffic light by Trafalgar Square in London – makes an ambitious effort to cover the necessary ground while the paused […]

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You’re only supposed to blow the bloody doors off!

Just back from touring Italy with The Ham and Cheese Company – part of the breakaway faction from Borough Market now trading in Spa Terminus – Bermondsey. We travelled from Bologna to Parma to Siena to Roma meeting people whose lives revolve around making marvellous food. The idiosyncratic hams and cheeses we sampled along the […]

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