‘A pun does not commonly justify a blow in return. But if a blow were given for such cause, and death ensued, the jury would be judges both of the facts and of the pun, and might, if the latter were of an aggravated character, return a verdict of justifiable homicide.’
Oliver Wendell Holmes
The Autocrat of the Breakfast Table. 1858


This entry was posted in Advertising, Brand, Business, Copy analysis, Tone of voice, Writing and tagged , , , , , . Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.