Three snaps taken on a recent perambulation around east London. I love the scale of the John Tann signage – what a wonderfully bold way to announce your products to the world. With the business centre, well, the letters speak volumes – they look like they’re trying to make a run for it. And then there’s “rhubarb”. This is an upmarket catering company. The vans are rather eye-catching, but isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?


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