Monthly Archives: October 2011

Stringing words together

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination

Posted in 26, Storytelling, Workshops, Writing | Tagged , , , , , , , , , , , | Comments closed

Planting an idea

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Posted in Brand, Business, Design, London, Tone of voice, Writing | Tagged , , , , , , , , | Comments closed

WORDSTOCK – One Amazing Day

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 […]

Posted in 26, Art, Authors, Books, Brand, Business, Campaigning, Copy analysis, Design, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | Comments closed

Wordsnaps

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Posted in Brand, Business, Design, London, Tone of voice, Writing | Tagged , , , , , , , | Comments closed