Monthly Archives: April 2011

The music of writing

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Posted in 26, Advertising, Brand, Business, Tone of voice, Writing | Tagged , , , , , , , , | Comments closed

Visual editing

A contemporary version of Swiss Design doesn’t have to mean clean lines and stark type, just the unremitting application of logic, analysis and clarity to the design process.

Posted in Books, Copy analysis, Design, History, Writing | Tagged , , , , , , , , , , , , , , , | Comments closed