Monthly Archives: November 2010

Write Copy, Make Money

We copywriters need to invest full and proper time in commercial matters, as well as our commercial writing. But sometimes we forget about the basics of good business when we’re trying to hit a series of fast-moving deadlines.

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No real point

Cheryl Cole and L’Oreal ads are common targets of mimicry, but this artist hasn’t done enough to move the narrative on.

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99% right

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

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A blazing star

Despite the anti-popery, there’s something Bellocose about Lewes Bonfire’s combination of dark fuming and expressive zest, this farrago of black powders. Effigies of ‘Enemies of Bonfire’ – usually local officials – are paraded on pikes, but there’s also a sense of togetherness and vitality.

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Then we take Berlin…

The delicate dynamics of East and West no longer hold the city in aggravated tension. The no-go-zones and wastelands of divided Berlin are now crammed with generic curtain wall architecture, and gentrification of the old east has blurred all the distinctions I remember.

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