You count

Waitrose has pinged me an e-newsletter thingy. It’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’. Puerile unconscious interpretation is no reason to not do something, but this looks like a well-meaning concept that’s about to be mashed up and served to the viral snigger merchants of the wild Web. On a somewhat more pedantic note, I find the idea that ‘you count’ clashes with ‘every calorie counts’. I get the play on counting calories, but I can’t shake off the duplication of two things counting. That might be me (sad, dried-up, Müller-Brockmann-loving modernist), rather than them (purveyor of fine and delicious goods). But then there’s the typography…

Tim

PS Stop Press: it has been served up to the viral snigger merchants of the wild Web

Posted in Advertising, Brand, Business, Copy analysis, Design, Food, Tone of voice | Tagged , , , | 2 Comments

Comfortable among the clouds

I’m reading Joseph Roth’s What I Saw, a short collection of his finest newspaper feuilletons. These short form ‘colour’ pieces capture his impressions and observations as he wanders Berlin in the years between the two World Wars. Roth re-constructs the city before the reader’s eyes. But it’s very much his Berlin – one moment a hard reality of stone and traffic, the next a floating world of dizzying shapes and elusive symbols.

We meet a diverse cast, from politicians and personages to shopkeepers, beggars, the homeless, refugees, passengers with heavy loads. He notes a war cripple picking up a nail file from the street and remarks: “Of course he starts filing his nails – what else is he to do?” I’m reminded of Ian Breakwell’s diary about life around Smithfield and Clerkenwell. We see that urban space is increasingly a surface for communications, a development Roth appears to find both exciting and exacting. The section below on typography and advertising shows him struggling to separate material and immaterial, assertion and actuality.

Roth builds his understanding of the world around him by writing about it. This is writing as thinking. And what a dynamic world, with new buildings rising as quickly as he can report. I particularly like his piece on skyscrapers, with its combination of poetic imagination and progressive humanism. I think about it every time I walk into the City. Of course, the atmosphere in What I Saw darkens as the decade turns, and in 1933 we start to hear ‘the terrible march of the mechanized orangutans’.

Skyscrapers (1922)

A skyscraper is the incarnate rebellion against the supposedly unattainable; against the mystery of altitude, against the otherworldliness of the cerulean. The skyscraper stands at the summit of technical development. It has already overthrown the cold sobriety of “construction,” and has begun to approach the romance of nature. The cloud, that remote, wonderful puzzle of creation, God’s blessing and curse, two-handed mystery bringing life and destruction, prayed to and dreaded by our ancestors, is now to be made habitable, even cozy. We will make ourselves comfortable among the clouds… It will be a sort of return of the evolved human to the primordial forces of nature… Because the invention of the airplane was not a declaration of war on winged creatures, quite the opposite: It was fraternization between man and eagle. The earliest miner did not barge his way sacrilegiously into the depths, he returned home to the womb of Mother Nature. What may have the appearance of a war against the elements is in fact union with the elements; man and nature becoming one.

Going for a Walk (1921)

Seeing an advertising kiosk on which facts such as, for instance, Manoli cigarettes are blazoned out as if they were an ultimatum or a memento mori, I completely lose my patience. An ultimatum is just as inconsequential as a cigarette, because it’s expressed in exactly the same way. Whatever is heralded or touted can only be of little weight or consequence. And it seems to me there is nothing these days that is not heralded. Therein lies its greatness. Typography, to us, has become the arbiter of perspective and value. The most important, the less important, and the unimportant only appear to be important, less important, unimportant. It’s their image that tells us their worth, not their being. The event of the week is whatever – in print, or gesture, in sweeping arm movements – has been declared the event of the week. Nothing is, everything claims to be. But in the face of the sunshine that spreads ruthlessly over walls, streets, railway tracks, beams in at the window, beams out of windows in myriad reflections, anything puffed up and inessential can have no being. In the end (led astray as I am by print, by the presence of typography as an adjudicator of value) I come to believe that everything we take seriously – the ultimatum, the Manoli cigarettes – is unimportant.

Both passages are from the Granta Books edition of What I Saw: Reports from Berlin 1920-33, translated (beautifully) by Michael Hofmann.

Tim

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Buskers told to Foxtrot Oscar

Some time I ago I wrote about a peculiar anti-busking sign by Southwark Council that employed a line from Shakespeare’s Twelfth Night. Now a second gem from the Council’s resident team of poet-bureaucrats has come to light. This one was spotted and snapped by Karl Sharro (who, by the by, writes brilliantly here). Once again, it’s an intriguing mash-up of quip and quibble. There’s another line attributed to Wilde that might work well as an addition to the sign: ‘Bureaucracy expands to meet the needs of the expanding bureaucracy.’ Or better still, this: ‘Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.’

Here’s the original piece:

Spotted by fellow copywriter Mike Reed, who rightly comments: 'If music be the food of love, this is a famine.'

Tone deaf

You’ll find this sign down by the Thames, on London’s Southbank. The setting explains the allusion to Shakespeare – the Globe Theatre is nearby. So you can imagine what might have happened here: A brief to create a warning notice about busking surfaces in the council’s communications department. Someone with a touch of culture flowing through their veins thinks, ‘Hmm, buskers are performers, so let’s create a friendly notice that picks up on the link to Bill, while gently pointing out that you can’t perform here.’ Hence that rather nice idea to lead with the line from Twelfth Night. Perhaps their original draft then went on something like this:

We all love music, but there are times when we all need peace and quiet too.

Unfortunately, busking can be a real nuisance for the people who live in this area.

So we ask would-be performers to please find another spot – somewhere you can play on while everyone enjoys your performance.

Thank you.

It’s not the height of poetic expression or clever copywriting, but it links the Shakespearean reference with the communications objective in an engaging way. Unfortunately, the version that made it into the public realm transforms the warm voice of culture into a crackling megaphone announcement from a crotchety, authoritarian bureaucrat. The ‘but do not play on here’ is a sharp linguistic slap, while ‘busking causes a nuisance to local residents’ seems an obscure way to ask for consideration of others. They then paste in a statement from the legal department, but this distracts from the first two points by introducing other reasons why you can’t play on – obstruction and unlicensed selling. So, in fact, the ban isn’t entirely intended to combat anti-social artistic activity, it’s about policing commercial activity in a public space too.

The design language of the sign reflects the bossiness of the words. They use hyphens instead of dashes or bullet points, and the second dash is pushed up against the word ‘busking’, so it looks like a word is missing. Bizarrely, they add a stop after the first point, but not after the second. And they start each line from a different place, instead of ranging it all left, or centering it.

The message ends with a more personal element – the name ‘Southwark’ rendered in handwriting. But another side of the council’s personality has already stamped its mark on the language. It seems a long way from the nicely expressed celebration of the area on their website: ‘Borough and Bankside has a reputation as the racy side of the river across from the City. History shows the area as a roistering quarter of theatres and taverns with rich and poor all out to party like it’s 1599.’

In Shakespeare’s time many of the locals disliked the play houses and the lively crowd they attracted. Perhaps their spirit lives on.

Tim
PS Thanks to Mike for permission to show his shot.

Posted in Authors, Copy analysis, Design, Free speech, History, Jargon, London, Plain English, Poetry, Tone of voice, Writing | Tagged , , , , , , | 1 Comment

Consider yourself at home

This is one of my favourite customer service signs, complete with seasonal make-over. You’ll find it in Gaddis & Co, in Luxor, Egypt. The shop is crammed with gifts, books and trinkets, along with photographs from the collection of Attaya Gaddis. The shop’s website picks up the story: ‘Gaddis started working at the Beato studio in Luxor in 1897 at the tender age of eight where he was introduced to dry gelatin coated, glass plate process, photography. In 1907 Beato began preparations to leave Egypt and sold his business to the then eighteen year old Gaddis.’ Tourism and war brought many opportunities for Gaddis, both commercial and photographic. His collection captures extraordinary years in the life of Egypt. If you ever find yourself in Luxor, drop by the shop and talk to the people there about the photographs. Many can be extracted from the endless rows of archive drawers, some bought as a print. The shop is right next to the Winter Palace Hotel, on the banks of the Nile. Remember to make yourself at home.

Tim

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Random Spectacular


Cover by Mark Hearld and Emily Sutton

Any day now, the first edition of Random Spectacular will be flying through the postal system to homes around the country. Designed and published by St Jude’s, this occasional journal promises an exploration of the visual arts, literature, nature, travel and much more. A sneak preview here suggests there’s a visual treat on every spread. Typophiles should find much to savour. I’m also looking forward to immersing myself in the words when my copies arrive. All profits from sales will be donated to Maggie’s Centres.

At a time when many design and culture magazines are struggling – Grafik magazine closed last week, for example – it’s heartening to see a new title, especially one that has high production values and a confident approach to the sheer enjoyment of creativity. This magazine is all about reading for pleasure.

Its randomness is a sensible strategy; there’s no requirement for the publishers of such an epic collaboration to be defeated by their own promises of regularity. Besides, there’s something rather tantalising about not knowing when a magazine you enjoy will appear next. As an aside, I’m hugely impressed by the people behind Eye magazine, who have somehow managed to publish a stunning issue regularly since 1990, come hell, high water, recessions and the proliferation of design blogs.

Talking of blogs, my contribution to Random Spectacular is an interview with The Gentle Author of Spitalfields Life. In fact, it’s the first interview the Gentle Author has given. I think my subject is one of the most interesting writers in Britain today. The interview discusses aspects of east London life, and of a writer’s life. I start by drawing out the surprising background to the extraordinary promise made on the blog, which says:

Let me disclose to you the hare-brained ambition I am pursuing, which is to write at least ten thousand stories about Spitalfields life. At the rate of one a day, this will take approximately twenty-seven years and four months. Who knows what kind of life we shall be living in 2037 when I write my ten thousandth post?

A Typoretum typographic print accompanies Tim’s interview with the Gentle Author.

Buy the magazine to read why the Gentle Author felt compelled to make this commitment. To promise a story every day is the opposite strategy to that of Random Spectacular, but it also makes sense. The web has enabled this writer to form a consistent connection with the reader. And by imposing a daily deadline the writer is forced to produce; forced to create the momentum that will transform thoughts into words that can be shared. Even slow writers can become prolific when there’s a meaningful deadline hanging over their head. The Gentle Author has written more than 700,000 words in 2 years.

Prolific publication is made possible by the web. Indeed, Spitalfields Life is an important counter-argument to the ridiculous but common notion that people don’t like to read online. Many of the daily posts are more than 1,000 words. Some much longer. Even friends who rarely touch a printed broadsheet tell me they consume the Gentle Author’s post each morning. People will read online if writers write well for them. The greatest obstacle to better writing online is the miserabilist mantra that attention spans are shortening and ‘web readers’ can’t understand anything unless. It’s written. In very. Short. Sentences.

It’s partly the variety and unpredictability of the subject matter in Spitalfields Life that keeps people hooked. Each story is a surprise, like a gift. One day we are taken up a church tower normally off-bounds to visitors, the next we’re with bunny girls in Wapping or inside a small factory on the Hackney Road. Spitalfields Life is always somewhat random, quietly spectacular.

Tim

Posted in Attention span, Authors, Design, London, Magazines, Photography, Reading, Writing | Tagged , , , , , , , , , , , , , , | 6 Comments

Tis as human a little story

Today is Plain English Awareness Day. I couldn’t be more excited. The bunting is being ironed and shortly we shall be popping open the Billecart-Salmon and handing around packets of Monster Munch.

If you detect a waft of sarcasm in the air it’s because I’m not a great fan of Plain English, as I outline in some detail in Plain Wrong. I also give it a flick on the ear in Writing Wrongs. I think Plain English is the anxious health and safety regime of working language. I don’t object to public bodies investing in training to help their employees produce clear information and guidance; what’s odd is that so many businesses have signed up to Plain English schemes. Whatever happened to competitive advantage, differentiation and brand personality?

Clear writing has its place – and there really are plenty of organisations who should communicate with greater clarity – but sometimes there’s more to life than instructions and information. Clarity is a good first step on the path to effective writing, but in business we should aspire to go further. Designers don’t limit themselves to pure function; why should writers at work restrict themselves to functional language? What about the possibilities offered by the colour, shade, shape, movement, sound and character of words? Why would any reader choose plain over flavoursome, unless they’re boring? Why would we ever think plain was something to celebrate, when what we really want is to be interesting or persuasive or challenging or helpful or memorable or surprising or inspiring or something in addition to clear?

So, to counterbalance all the smug guff we’ll probably hear today about gobbledygook and jargon, I wanted to offer you some words that take us to the other end of the language spectrum. Forget the style police; enjoy a few allusions, delusions and gorgeous profusions from Joyce’s Finnegans Wake:

Countlessness of livestories have netherfallen by this plage, flick as flowflakes, litters from aloft, like a waast wizzard all of whirlworlds. Now are all tombed to the mound, isges to isges, erde from erde… For that (the rapt one warns) is what papyr is meed of, made of, hides and hints and misses in prints. Till ye finally (though not yet endlike) meet with the acquaintance of Mister Typus, Mistress Tope and all the little typtopies. Filstup. So you need hardly spell me how every word will be bound over to carry three score and ten toptypsical readings throughout the book of Doublends Jined (may his forehead be darkened with mud who would sunder!) till Daleth, mahomahouma, who oped it closeth thereof the. Dor… In the Nichtian glossery which purveys aprioric roots for aposteriorious tongues this is nat language in any sinse of the world… Tis as human a little story as paper could well carry.

If you enjoyed that, you might like to watch the film Passages from James Joyce’s Finnegans Wake (1965). Directed by Mary Ellen Bute, with a screenplay by Mary Manning. You can see it for free here.

Tim

PS There’s also a smart riposte to plainness over at The Writer’s Joycean sounding Thingamablog.

Posted in Authors, Brand, Business, Copy analysis, Jargon, Plain English, Reading, Tone of voice, Writing | Tagged , , , , , , , , , , | 4 Comments

The Look of Love

Most of the fundraising projects I work on are with destitute human rights foundations struggling for survival. Exterior events always seem to take place in the doldrums of winter on the streets of London, New York, Paris, Madrid or Den Haag which may sound glamorous but involves dripping tents, mobile blind spots, failing generators, obstreperous hecklers, scalding coffee and buckets of damp banknotes. Slightly more civilised are charity auctions (the rubber chicken circuit) in the Worshipful Guild of Cordwainers, or the Athenaeum Club, or the House of Lords where rich people happily gobble all the bubbly and trifle but fail to bid for anything. A nice change of pace then to be elevated to the Premier League and work with the University of Oxford helping them to beg for £1 billion plus. The Oxford Thinking campaign has been running for several years and broadcasts its success stories (establishing research projects, new college buildings, guaranteeing fellowships, founding scholarships and so on) to attract new donors. What really impresses is the University’s strategy of challenging experts from different disciplines to find counterintuitive solutions to intractable problems. Colliding different points of view interrupts habitual trains of thought and produces genuinely original solutions. I interviewed an amazing diversity of wizards in many Harry Potterish colleges (geologists, physicists, musicologists, sociologists, behaviourists, archivists and even performance artists), but the common objective to all is to develop practical applications that will make life a better place to live.

One of the most impressive projects is based in the Warneford Hospital, Headington where the Craniofacial Team of clinicians, scientists and psychologists is researching how parents relate to children born with cleft lips and palates. The condition varies in severity but causes difficulties with feeding, speaking, hearing and socialisation. Part of the process at Warneford is to show parents images of children with disfigurements and using sophisticated real-time digital imaging figure out how the neural patterns correlate with emotional reactions. Face to face contact and particularly the smile is the baby’s biggest communication with the parent, but many mums and dads can’t see past the problem. If you can break through the disappointment of giving birth to a baby with a cleft, parents can come to terms with it intellectually. Counsellors at the centre help parents understand what their baby is trying to communicate by guiding them – almost communicating on behalf of their baby – so the parent moves away from the internal preoccupation and looks for clues. Early and intensive intervention is absolutely essential. It can make an enormous difference, not just in the first few years but long into later life. Dr Tim Goodacre is the craniofacial surgeon on the team. “Understanding the neural side relieves the pressure to operate. The surgery isn’t the thing. It’s about what’s going on in the parent / child interaction, and how can we change that. What do we see when we look at a child with a facial abnormality? Our innate response is to stare. Our learned response is to turn away. We are interested in how these responses interfere with the baby’s development and how families deal with them. These early experiences exert a huge influence over the bond between parent and child. We work closely with families on many levels, but ultimately it’s about helping the children to help themselves.”

 

 

Posted in Business, Campaigning, Education, Families, Health, Science, Storytelling, Writing | 1 Comment

Mad in America

The author of one of the finest books on mental health, Robert Whitaker, is in London for a flying visit. He will be the keynote speaker at a conference called ‘Relieving emotional distress – what’s wrong, what’s needed’ on Saturday 25th November. Details here.

A few years back I wrote a brief review of the book in question – Mad in America. Here it is, below. If you’d like to know more, see him speak, visit his website, or buy the book.

‘From Bedlam to chemical lobotomies; this is a harrowing history of the way people with mental illness have been treated in the US and other developed countries. Why does the World Health Organization say outcomes for people with schizophrenia are likely to be better in poor African countries than in the US? Try drug company conspiracies, medical arrogance and fear of the ‘insane’. This is brilliant factual writing that will change many people’s view of the world.’

And here’s more from the book’s website:

‘The history told in Mad in America will surprise many readers. In its review of the scientific literature, the book reveals that long-term outcome studies  of antipsychotics regularly showed that the drugs increased the likelihood that people diagnosed with schizophrenia would become chronically ill. The book also investigates the marketing of the new atypical antipsychotic medications in the 1990s, and uncovers the scientific fraud at the heart of that enterprise.’

Tim

Posted in Books, History, Writing | Tagged , , , | 2 Comments

Stringing words together

 

 

 

 

 

 

 

A guest piece by Fiona Thompson:

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination, and carry listeners along, ensuring they’re eager to hear the end of the story. It’s the same when I play the harp. I want to tell a story through the music by encouraging people to listen to everything that’s going on. So I’ll change the pace and dynamics to maintain interest, and maybe add a pause so they’ll notice a certain melody, a particularly gorgeous chord progression, or the way a harmonic hangs in the air before a big bass note rings out. I might even look up and make eye contact with the audience, as if to say, “Come on, you don’t want to miss this bit.”

A day of inspirational wordstorming

I had a chance to explore this crossover between words and music at Wordstock, a festival of ‘inspirational wordstorming’ run by 26, the writers’ collective. Held at the Free Word centre in London on 8 October, it attracted a host of free-spirited wordsmiths who were keen to sharpen up their writing skills in a variety of ways. Intrepid wordstormers launched themselves into activities including scrawling in fluorescent pen on festival-style tents, looking for ‘throwaway lines’ on litter in the streets and dancing like lovelorn penguins in a workshop on the language of seduction.

Fiona gives the writers a little background on the music they’re about to hear

My contribution was ‘Stringing words together’, a 45 minute creative writing workshop that encouraged people to take a creative sidestep and explore where the sounds of live harp music could take their writing. I’ve worked as a professional business writer for umpteen years, but have played the harp since I was nine. I played with a youth orchestra throughout my teenage years, which included a trip to Australia where we performed in the Sydney Opera House, and carried on studying the harp during my French degree. Since then, I’ve played the harp most days, and regularly perform with chamber musicians and amateur choral societies.

So this seemed like a great opportunity to combine my passions for words and music. To be honest, I had no idea how – or whether – it would work. But Tom Lynham, the man who dreamed up the festival, was prepared to let me have a go.

At 11am on that Saturday morning, a group of around 15 writers gathered in the central hall, forming a semi-circle around the harp. Although we were indoors, there were full-size trees in giant pots behind us and crisp autumn leaves scattered on the ground, so the hall was transformed into a slightly surreal woodland scene. I played barefoot, and enjoyed the sensation of the leaves brushing against my feet on the wooden floor.

Silence vs sound

Most participants were either musicians themselves or music-lovers, and all approached the workshop with admirably open minds.

Vicki Jung, a film script editor, said: “I chose to attend the Stringing Words Together session because I love music and writing and was intrigued to explore whether music could be a good source of creative inspiration for writing.  I often find music too distracting and usually when I write I prefer silence in the background so that I can concentrate. So I thought this would be a good opportunity to try something different.”

Fiona and her beautiful harp

I encouraged everyone to relax, enjoy the music and see where it took them. The idea was for me to play five pieces each lasting around five minutes, and for people to write in a freeform stream-of-consciousness while I played. This technique is sometimes called ‘automatic writing’. I was also inspired by Natalie Goldberg, a best-selling American author who has created a form of writing practice that draws on Zen meditation techniques. Essentially, the rules are: “Keep your hand moving, don’t censor yourself and don’t edit as you go”.

Go with the flow

We all know how good it feels when you’re really in the moment and going with the flow. You feel at one with whatever it is you’re doing and every action naturally leads to the next. It’s a gift if this happens when you’re writing. You start with momentum and passion, spurred on by the initial thought or phrase that comes to mind, and you just ride that wave – words spilling effortlessly out onto the paper, one after the other.

For me, it happens when I’m running, when I forget about the hill or the pothole or the shoelace done up a little too tight, and just get into my stride and seem to fly. It also happens when I’m playing the harp, usually after I’ve been playing for around an hour. I feel at one with my instrument and the music, and even notice a difference in the quality of my breathing. I breathe more deeply, am more relaxed and for some reason imagine I can smell the spruce of the soundboard as it reverberates with the final notes.

I started with La Source by Alphonse Hasselmans, who was a professor at the Paris Conservatoire in the late 19th century. This piece conjures up the sound of water as it tumbles from the source, and epitomises a sense of fluidity. I gave people a prompt, the first two words – ‘I remember’. Afterwards, everyone chose a sentence from the words they’d produced, and wrote it down on a piece of manuscript paper. Freelance copywriter Chris Bird wrote: “And as I ran, seed pods spiralled in the pinking air and a shaft of sunlight pierced the trees as I passed beneath them; and I was golden.”

Driven by rhythm

Rhythm is fundamental for writing. Juxtaposing short sentences with long ones. Alternating flow and staccato. Reading your words out loud to decide where you need to add or subtract a syllable. One piece that uses rhythm in subtle and seductive ways is the Oriental Dance by Enrique Granados. It’s a dance in three/four time, yet almost has the feeling of having one beat in the bar, rather than three. In the middle section, the left hand picks out the off-beat, emphasising the Spanish origins of the piece and somehow managing to make the harp sound more like a guitar. One participant echoed something of the breathless, insistent nature of the rhythm: “This isn’t what I expected enchanted arrows uncertain terse and tearful tell us what it was like I never can.”

Two against three

Benjamin Britten wrote A Ceremony of Carols as he returned from American to Britain on a five week sea voyage in 1942. The whole work is infused with the struggle between war and peace, dark and light, good and evil. Apparently he drew on the Mediaeval musical theory that triplets are perfect, as they represent the Holy Trinity, whereas time measured in beats of two is imperfect, as it represents man, with his two arms, two legs, two eyes and ears. In this work, double and triple time are frequently set against each other, battling it out.

The Interlude at the centre of the work is a harp solo – a translucently beautiful piece. Delicate harmonics frame the beginning and end of this movement, while the louder, more discordant notes of the central section provide contrast and drama – two elements that reliably add spice to written work. The prompt was ‘Dark angels’. Brian Jenner, a speechwriter, wrote: “To be somewhere else where the wind blows without responsibility and the goings on are beyond my control.”

Three is a magic number

Still exploring the rhythmical landscape, we moved onto the power of threes in writing. Speechwriters love threes as a rhetorical device, from Julius Caesar saying “I came, I saw, I conquered” to Tony Blair promising “education, education, education”. Three is a very satisfying format for both writing and music. In writing, it delivers a beginning, a middle and an end. In music, it often delivers a theme, a diversion, and a return to the original theme.

I played the Première Arabesque by Debussy which is a forest of triplets and also features the classic theme – diversion – theme format. The prompt was ‘Three is a magic number’. One person wrote: “It’s a magic time for trees and leaves and you and me and ribbons of things like playground cartwheels.”

The power of contrast

The final piece was Chanson dans la Nuit by Carlos Salzedo. Written in 1927, this work uses a variety of techniques that were unusual at the time, including playing with the nails rather than with the tips of the fingers and tapping with the fingers on the soundboard. In both music and writing, if we hope to move forward, we must constantly embrace new approaches and new techniques.

The writers writing, inspired by Fiona’s playing

This music inspired a range of responses. Roshni Goyate from The Writer wrote these words: “The middle ground was at best, silence, at worst, a jumble of wonderful syllables.” Tim Rich, a founder of 26 and one half of 66,000mph, picked out this sentence from his writing: “Our words fall away to earth, back to where we came from, while we keep looking forward, like animals.” Meanwhile, Vicki Jung wrote: “Letters pegged to a washing line, the words fly off and reassemble themselves then turn into origami paper birds that fly off into the sky.”

Tapping into the unconscious

So how did people find the experience of writing along to the harp? Brian Jenner said: “It was an excellent exercise because we didn’t need to prepare and there was no pressure to produce anything but gibberish. And yet it produced some curious results for me. I felt I could ‘let go’ and write words that didn’t exist along with the jumble in my consciousness to keep the pen rolling. There was a fear that there would be nothing I could share, but in each case there was a serendipitous arrangement of words that was worth holding onto – for curiosity value. Nothing was like what I would normally write, but rather surreal – like an LSD trip perhaps!”

Vicki Jung had a similar impression: “I found initially that I did just want to listen to the music and not write at the same time, and the writing felt a bit forced. I also found it difficult to construct sentences, but discovered it was a good source of inspiration for conjuring up a flow of evocative visual images and feelings. However, as the exercise developed, I found it quite a liberating process that seemed to help me get away from thinking too much and tap more directly into the unconscious. It was interesting to see how different the pieces of writing were in response to the different moods or atmospheres created by the different pieces of music.”

If I held the workshop again, I’d want to allow more time so people could listen to each other’s writing and share experiences and impressions as they went along. But personally, I really enjoyed this experiment. It was great to hear the writing that the music inspired, and to witness how people felt liberated by the music to write in a new – and perhaps unexpected – way.

I’d love to hear what you think. What are your experiences of the crossover between words and music? What types of exercise would you like to try in a workshop like this? And have I missed any crucial elements? Please add your comments below.

Fiona is a freelance writer and a board member of 26. Recent work includes writing brand stories for a Somerset cider producer, an investors’ brochure for a company in Hull that has produced a 100% compostable and biodegradable plastic, web content for a fostering agency and a series of case studies for Deloitte. She also runs workshops in marketing communications. And she tweets @wordspring_uk

Posted in 26, Storytelling, Workshops, Writing | Tagged , , , , , , , , , , , | 7 Comments

Planting an idea

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing. The ‘You should grow some’ sits in the ‘here’s a nice idea for you’ camp of conversational communication, rather than the increasingly common ‘here’s something you should do – it’s good for the environment’ nudge nudge camp of smiley hectoring. The green’s rather fetching too. There’s a subtle link back into the restaurant and its use of herbs and spices. And it’s the sort of thing you grab as you leave and then hand out to friends. It has reminded me to go back and eat there again. Idea planted.

 


Tim

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